Digital Marketing

Digital Marketing, in broad terms, is marketing and advertising through various digital and online channels such as emails, social media platforms, search engines, blogs and articles, websites, smartphone applications, etc. Though advertising and marketing are often used interchangeably, advertising is a small part of marketing, which only consists of making use of paid media.

The primary goal of digital marketing is to create an online presence as well as to reach the target customers through digital media, as the people are increasingly getting “digital”. Hence, not having a digital presence in today’s time would mean being invisible.

Other benefits of digital marketing include

• Strengthening the digital presence
• Cheaper than traditional media
• Laser targeted reach based on consumer profile
• Helpful in conducting market research of products and services
• Can be integrated with digital assets

Various digital marketing strategies include

• Paid advertising
• Search engine optimization (SEO)
• Social media marketing
• Content marketing
• Email marketing
• Conversion rate optimization (CRO)

The various formats of paid advertising are pay-per-click ads, search engine ads, contextual ads, native ads, social media ads, website banners and posters, email ads, etc. All of the above may be covered in this digital marketing course.

What you will learn

1. Introduction to Digital Marketing
2. Search Engine Optimization (SEO)
3. Search Engine Marketing (SEM)
4. Pay-per-Click (PPC) Advertising
5. Content Marketing
6. Email Marketing
7. Digital Display Advertising
8. Social Media Marketing
9. Mobile Marketing
10. Affiliate Marketing
11. Google AdWords, Facebook Ads, Twitter Ads, Instagram Ads, LinkedIn Ads
12. Tracking & Analytics
13. Strategy & Planning

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